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Detroit Adult Entertainment: Baseball On The Radio: Ads Part Of The Game

August 8, 2009 at 11:37 am | In Detroit adult entertainment | No Comments

The Brands Of Broadcasting
Baseball On The Radio: Ads Part Of The Game
It’s a warm afternoon and the soundtrack to the summer is on your radio.
If you’re a Red Sox fan, you hear Joe Castiglione’s familiar voice. If you’re a Yankees fan, you’re listening to John Sterling’s unmistakable tone.
But amid the balls and strikes, the selling is intense. Before the Red Sox lineup is announced, you’re advised to buy a lobster sandwich. After one pitch in a Yankees game, you’re told about high-speed Internet service.
On and on it goes, every day.
“It’s hawking, vending, prostitution,” said Curt Smith, baseball historian and author of “Voices of Summer: Ranking Baseball’s 101 All-Time Best Announcers.” “It doesn’t fit. It’s terribly forced. … To me, it’s just obscene.”
For Smith and like-minded baseball purists, the proliferation of in-game advertising is a leap from radio calls of the past. The slow pace of a baseball game has always allowed announcers to drop sponsors into their play-by-play — longtime Yankees voice Mel Allen called home runs a “Ballantine Blast” or a “White Owl Wallop.”

See the full article from “Hartford Courant”