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Detroit Adult Entertainment: Kmart’s new recession play: Discounts for the unemployed

After a back-to-school season when parents had to put pencils and notebooks on layaway to make ends meet, the fear that a “jobless recovery” will gum up the works is very real. It’s coloring even the rosier holiday sales forecasts.
Sears Holdings Corp. (SHLD), parent of the Kmart and Sears chains, has been zeroing in on customers who are tight for cash, in an effort to turn around its slipping fortunes. It has been pushing layaway for the last two holiday seasons at both chains and introduced a Christmas Club savings program to boost holiday sales.
While Kmart is probably the largest and most high-profile business to market to the unemployed, it’s a tactic that small businesses have been using for a while. Throughout the recession, reports have trickled in about local merchants in hard-hit areas offering discounts to laid-off workers. One German brothel has reportedly offered 20 percent discounts to customers who can show they’re on the dole.

See the full article from “Daily Finance (blog)”